"By associating with the devotees of Lord Krsna, one develops a sense of Krsna conciousness and thus becomes inclined toward the loving service of the Lord.... By such association only can a conditioned soul achieve a taste for transcendental love and thus revive his eternal relation with Godhead in a specific manifestation and in terms of the specific transcendental mellow (rasa) that one has eternally inherent in him."
(Srila A.C. Bhaktivedanta Swami Prabhupada - Cc Adi 1.35p)
हरे कृष्ण हरे कृष्ण कृष्ण कृष्ण हरे हरे || हरे राम हरे राम राम राम हरे हरे