“Book distribution effort” means that the books were distributed to someone, and we happened to be the “someones” to whom the books were distributed. Why were the books distributed to us? The idea should be that the books were distributed to us to induce us to go to the highest end of realizing our eternal relationship with Krishna in one of the vraja-bhavas. Unless and until we actually go to that end, the purpose of the book distribution that was done to enable us to receive the book won’t be perfectly fulfilled. Therefore we have to go to that end to make the book distribution effort a complete success. Any intelligent and thoughtful book distributor should deeply consider, understand, appreciate, and in due course apply this principle in practical life. Otherwise, what is the meaning of the whole affair? How can we deem our transcendental book distribution a complete success unless the “someone” becomes fully absorbed in relishing the vraja-bhavas as a result of having gained an attraction and greed for them?" (“The Heart of Transcendental Book Distribution”) by:
Srila Kirtancandra Namanandi Kirtaniya Sripada Aindra Dasa Prabhuji