"Gauḍīya Vaiṣṇavas do not worship because they are afraid of threats from the revealed scriptures or because they are afraid of hell.
Their worship is natural and is based on divine greed for God.
Just as people naturally perform their work in this world without having to be told by anyone, in this way the Rāgānugā devotees perform their Bhajana.
The devotional greed (Lobha) of a Rāga-bhakta is more valuable than the Prema of Vaidhī-bhakti. They have no other reason to worship than to make the Deity happy with their service."
(Rādhā Kuṇḍa Mahānta Śrī Ananta Dāsa Bābājī Mahārāja)
